Marketing via a press release is one of the oldest techniques in the book. It’s also vastly misunderstood. Far too many people get press releases and guest posts confused, and try to submit one in place of another.
Press releases, even those aimed at marketing, are a very specific kind of document. A press release can’t just be a blog post in a fancy suit; it needs to meet several goals and match a known format to be accepted on most press release distribution sites. The point of a press release is to be one single document you send to a wide variety of sources. If those sources all publish the document, that’s fine, it’s clearly a press release, not meant to be unique. The real goal, however, is for journalists at those sites – be they newspapers or online journalists like HuffPost or Forbes – to cover your topic. You’re getting attention to your business, building awareness, and getting people to check out what new product you have coming down the pipe. Making a Good Press ReleaseA good press release needs to have certain qualities if you want it to be read, let alone covered by journalists. What makes a good press release? #1: A press release needs to be newsworthy. Think about it from the perspective of a stranger, or a friend or family member. If you are telling them about what you’re writing a press release about, would they be excited? Alright, so a family member might not be the best test case; they might be excited for you despite not understanding a word you said. Still, newsworthiness is incredibly important. #2: A press release needs to use your relevant target keywords. Press releases are in fact one of the few areas where keyword density matters, where you can at least think about inserting them more than your usual blog post. After all, you want people to grasp what your company does and what your announcement is about, so they don’t have to go digging to find a topic. Avoid overly-stuffed paragraphs, of course; those just don’t sound natural enough. Humans are reading these, after all. #3: A press release should have relevant links with good anchor text. Don’t use a typical “click here” anchor, you need something targeted to tell people exactly what the link is for. Unlike with blog posts or guest posts, every link you include in a press release should lead back to your site. They’re one of the few kinds of content you can circulate that is entirely self-promotional, and expected to be. Link to your homepage with a link about who you are, link to your landing page for your new product or service, and perhaps link to one flagship piece of content when discussing why it’s relevant. Beyond that, you shouldn’t need more links. #4: A press release should include media, if allowed. Some press release distributors prefer to just promote text, while others will allow posts with media in them. If you find that a lot of the sites you want to use don’t want you to add media, you can include a link to a “press kit” that contains your sanctioned media. #5: A press release should be written formally. These are essentially professional disclosures of information, not casual, brand-building blog posts. You’re also writing for people who might not know your industry, so minimize industry jargon or advanced assumptions or data. If you need to reference specific statistics, link to a case study analysis in plain English that supports your point. In all cases, you should be writing in the third person. Distributing Press ReleasesYou can send press releases to a wide variety of sites. You can always send them directly to tip lines for sites like Forbes, Fast Company, HuffPost, or BuzzFeed News. More often, though, you want to send them to sites that, in turn, circulate them throughout their own lists of interested parties. Why send a press release to one site, when you can send it to one site that then sends it to 100? The list I’ve put together below is focused entirely on sites that are free to submit to. There are, as you might expect, a lot of sites that will promote your press release if you pay them, but don’t accept free submissions. Perhaps I’ll cover those in another post. Free sites do have their drawbacks. For one thing, they’re often flooded with other companies submitting their own press releases. It’s tricky to find good sites that will get you any returns with your press releases for free. That said, you should always be recording and measuring your results with any sort of outreach, and press release submission is no exception. I recommend making a spreadsheet. In one column, put a link to your press release, or at least a title to the release you’re submitting. In another, put the name and link of the site you’re submitting the press release to. From there, figure out what metrics you can record – individual tracked links for each site can be helpful – and record your returns. If you find yourself submitting a press release to a site that returns literally zero traffic, you might want to cut that site from future submission lists. Conversely, focus more on sites that return better numbers. All of that said, here’s a list of 50 or so sites where you can submit your press release for free. I’ll try to note a few salient details about them where there’s anything to make them stand out. Also, let me know in the comments if you find any of these sites have disappeared. I’d like to keep this list filtered and up to date as much as possible. Likewise, if you have a site you’ve had good performance with in the past, feel free to recommend it. Free press release submission List of top 100 free press release and news submission websites instant or fast approval. 1 New York City 360 News New York 360 News Cover All The Aspects Around New York City Related To Health, Political, Business, Other Important News. 2 Houston News Buzz Houston News Buzz keeps you updated with all the hot buzz around the Houston City related to sports, business, education related important news. 3 Philadelphia live news Philadelphia Live News brings you live news from Philadelphia. Catch all the latest news from every corner of the city. 4 Chicago News 24 Best news source in Chicago getting you all the breaking news related to politics, sports, eduction, business and several other topics. 5 Los Angeles News wire Stay updated with all the news updates in Los Angeles. Get all the news updates from Los Angeles industries including business, politics, entertainment and other popular industries. 6 Seattle Daily News Analysis Get all the news analyis related to politics, business, education, sports at the hot news spot in the city that is Seattle Daily News Analyis. 7 Sandiego News 24 Sandiego News 24 covers all the latest and breaking news and analysis, politics, sports and much more concerned news all over Sandiego. 8 San Francisco Daily 360 Most popular news spot in San Franciso bringing you all the latest news updates from San Francisco covering all hot and major topics around the city. 9 San Jose News Wire Get daily news and analysis from all over San Jose with the most prominent and breaking news related to politics, health, sports and other major sectors around the city. 10 San Antonio News 360 San Antonio News 360 helps you keep updated with all the major news analysis from around the city. Catch all the latest updated at San Antonio News 360. 11 Indianapolis 24 Wire Top breaking news from Indianapolis covering all the latest local headlines. Visit Indianapolis 24 Wire for all important news updates . 12 Denver Viral Check all the viral news realated to sports, health, educaton, business and politics from every corner of Denver only at Denver Viral. 13 Charolotte Times 46 Charlotte Times 46 is the leading source for news alert related to sports and business analysis, weather traffic and much more 14 Columbus News Times Catch all the latest news alert from every corner of Coloumbus only at Columbus News Times and keep yourself updated with all important news alert. 15 Phoenix News Buzz Know all the news buzz around Phoenix. Catch all important news alerts at Phoenix News Buzz. 16 Elpaso News Post Best news source in Elpaso getting you all the breaking news related to politics, sports, eduction, business and several other topics t Elpaso News Post. 17 Jacksonville News 24 Get all the latest and breaking news updates for business and finance field in Jacksonville exclusively at Jacksonville News 24. 18 Fort Worth 24 Fort Worth news brings you all the important news alert related to Business, Politics, Education and other important sectors from every corner of the city. 19 Austin Prime Times Auston Prime Times is the best medium for the latest local headlines and news alerts. Visit Austin Prime Times for all the reliable, live and breaking news. 20 Dallas 360 News Dallas 360 News is the prime source for all your important news alerts. Visit Dallas 360 News and stay updated with all the important headlines form every corner of Dallas. 21 Washington news alert Washington news alert is the leading circulating news website covering all the latest and breaking news all over Washington. 22 Memphis news press Best news source in Memphis getting you all the breaking news related to politics, sports, eduction, business and several other topics. 23 East Boston news The latest local news in East Boston publishing daily news and analysis on politics, business, social justice, sports, crime, education and the environment around Boston city. 24 The Oklahoma times All importnt news alert at one place. Check all important news alert only at The Oklahoma times which keeps you updated with all important news alerts. 25 Nashville news press Nashville news press covers daily news and analysis on politics, business, social justice, sports, crime, education and the environment. 26 The Portland times Get all the latest and breaking news updates for business and finance field in Portland exclusively at the Portland Times. 27 Baltimore business daily Catch all the latest news alert from every corner of Baltimore only at Baltimore business daily and keep yourself updated with all important news alert. 28 Las Vegas news herald All important news updated in Las Vegas News Herald. Get all important news updates of Las Vegas at one platform. 29 Albuquerque news times Albuquerque news times cover all the aspects around new york city related to Health, Political, Business, other important news. 30 Baltimore news wire Want to keep yourself updated with all important news alerts from around the city. Catch all latest updated on Baltimore News Wire. 31 Canada News Stay updated with real time breaking news, local news, weather, entertainment, traffic in Canada through Canada News. 32 United States of America News Get all the latest news, breaking news, sports, entertainment, weather and other top stories from across the United States through the United States Of America News. 33 America Technology News Find the latest football live scores, standings, news, schedules, rumors, fantasy updates, team and player stats and more on America Sports News. 34 America Finance News Get all the latest and breaking news updates for business and finance field in America exclusively at America Finance News. 35 London News Catch all the Top Latest and Daily News updates from London and other cities on politics, local state news, education, jobs and lots more from London. 36 New York City News New York City News covers daily news and analysis on politics, business, social justice, sports, crime, education and the environment. 37 Ireland News All latest updates from Ireland including breaking news, county news, politics, business, sports, lifestyle and entertainment. 38 America Sports News Find the latest football live scores, standings, news, schedules, rumors, fantasy updates, team and player stats and more on America Sports News 39 America Education News Find the latest education news stories, photos, and videos on America Education News. 40 America Business News Find the latest education news stories, photos, and videos on America Education News. 41 Africa News View the latest Africa News and videos from Nigeria, South Africa, Uganda, Ethiopia, Libya, Liberia and other African countries. 42 Austin News The area's most-watched Austin News team provides the latest news, weather and sports all over the Austin. 43 Columbus News Columbus News is the best medium for the latest local headlines and news alerts. Visit Columbus News for all the reliable, live and breaking news. 44 Australia News Get the latest and in-depth news and headlines covering all over region of Australia at Australia News. Stay in touch with all the live breaking news coverage. 45 Indianapolis Business News Get all the latest and breaking coverage and news updates for business and finance exclusively at Business News. 46 America Finance News Get all the latest and breaking coverage and news updates for business and finance sector in America exclusively at America Finance News. 47 Charlotte News Charlotte News is the leading source for breaking news, sports and business analysis, weather traffic and much more 48 America News Find latest news coverage of breaking news events, trending topics, photos and videos of America and international news stories at America News. 49 Baltimore News Baltimore News is a leading mode for all the breaking news, entertainment, politics and other important industries all over Baltimore. 50 American News Catch all the Top Latest and Daily News updates from Washington and other US cities on politics, local state news, education, jobs and lots more from America. 51 Fort Worth News Catch all the latest updates in Fort Worth covering all breaking news, politics, sports and other important sectors at Fort Worth. 52 Dallas News Dallas News covers daily news and analysis on politics, business, social justice, sports, crime, education and the environment. 53 Illinois News Illinois News provides the latest news including health care, education, economy, crime and corrections, and infrastructure. 54 India News India News brings top news headlines from India on politics, current affairs, sports, entertainment, technology, and business news. 55 Denver News Denver News get you in touch with all latest and breaking news updates from metro areas and all other areas across Denver. 56 Indiana News Indiana News brings you the breaking and developing news, weather, traffic, sports and coverage across Indiana. 57 Detroit News Detroit News covers all the latest and breaking news and analysis, politics, sports and much more concerned news all over Detroit. 58 Houston News Get all breaking news and analysis on politics, business, sports, crime, education and environment at Houston News. 59 Indianapolis News One-stop channel for Indianapolis news, crime, business, politics, education, carmel, fishers, news and information. 60 Jacksonville News Jacksonville News is the leading source for breaking news, sports and business analysis, weather traffic and much more. 61 Phoenix News Get the latest and in-depth news and headlines covering all over region of Phoenix at Phoenix News. Stay in touch with all the live breaking news coverage. 62 Los Angeles News Los Angeles News is a leading mode for all the breaking news, entertainment, politics and other important industries. 63 New York News Stay updated with real time breaking news, local news, weather, entertainment, traffic in New York through New York News. 64 San Francisco News Stay updated with all the news updates in San Diego. Get all the news updates from San Francisco industries including business, politics, entertainment and other popular industries. 65 Business News Find the latest news, videos and photos on finance, industry trends, money and much more business related topics exclusive on Business News. 66 San Diego News Stay updated with all the latest news in San Diego. Get news related to business, politics, entertainment and other popular industries. 67 Real Estate News Stay updated with latest news, headlines from major news sources about real estate and property at Real Estate News. 68 Education News Get the latest educational news, headlines, comments and debate related to education issues across United States at Education News. 69 San Antonio News All important news updated in San Antonio. Get all important updated of San Antonio at one platform. 70 Milwaukee News Milwaukee News is the best medium for the latest local headlines and news alerts. Visit Milwaukee News for all the reliable, live and breaking news. 71 Miami Florida News The latest local news in Miami Florida publishing daily news and analysis on politics, business, social justice, sports, crime, education and the environment. 72 Memphis News Top breaking news from Memphis covering all the latest local headlines. Visit Memphis News for all important news updates . 73 Las Vegas News Las Vegas News is the leading circulating news website covering all the latest and breaking news all over Las Vegas. 74 Pennsylvania News Pennsylvania News is your home for news, weather, traffic and politics in the Phoenix, Arizona metro area, plus live breaking news coverage. 75 South Africa News All latest updates from South Africa including breaking news, county news, politics, business, sports, lifestyle and entertainment. 76 Online News Get all the latest news, breaking news, sports, entertainment, weather and other top stories from across the globe through Online News Portal. 77 New York City News Catch all the latest news and events from New York City. New York City News is a website which brings you news from New York City. 78 Germany News Want to keep yourself updated with all important news alerts from around the city. Catch all latest updated on Germany News. 79 UK News All importnt news alert at one place. Check all important news alert only at UK News which keeps you updated with all important news alerts from every corner of UK. 80 Holland News Holland News is your home for news, weather, traffic and politics in the Holland, metro area, plus live breaking news coverage. 81 Netherlands News Watch all the hot and trending news and keep the environment updated with all the important news alert. Visit Netherland News for the important updated from around the city. 82 Europe News Europe news covers daily news and analysis on politics, business, social justice, sports, crime, education and the environment. 83 Florence News Catch all the latest news on technology businesses and internet media updates on America Technology News. 84 Hutchinson Kansas newspaper Now reaching updates to all important news alert has become more easy. Check Hutchinson Kansas Newspaper for all important news updates. 85 Breaking Mesa news Get all the latest news, breaking news, sports, entertainment, weather and other top stories from across the globe through Breaking Mesa news 86 Atlanta news plus Atlanta News Plus has become the hot and favourite spot for all news alerts around the Atlanta. Reach the site now explore all important updates. 87 Best Miami news Highly honoured and reliable news source bringing all important updated from every sectors around Miami. 88 Raleigh news today Most popular news spot in Raleigh bringing you all the latest news updates from Raleigh covering all hot and major topics around the city. 89 New Orleans news plus Business, Education, Politics, Health news at one place. Reach New Orleans news plus and stay updated with the all the important news. 90 Arlington Wire Arlington Wire covers daily news and analysis on politics, business, social justice, sports, crime, education and the environment. 91 Omaha newswire Omaha Newswire is becoming most favourite spot for the people who are looking for all important news alerts in the Omaha. 92 Fresno news post Fresno news post gets you updated with all the important information related to business, politics from around the city. 93 Tucson News plus Get all the latest news, breaking news, sports, entertainment, weather and other top stories from across the globe through Tucson News plus. 94 Wichita newspaper Watch all the hot and trending news and keep the environment updated with all the important news alert. Visit Wichita newspapaer for the important updated from around the city. 95 The Oakland news Want to keep yourself updated with all important news alerts from around the city. Catch all latest updated on The Oakland News. 96 Sacramento news post Highly honoured and reliable news source bringing all important updated from every sectors around Sacramento. 97 South Minneapolis news South Minneapolis News has become the hot and favourite spot for all news alerts around the South Minneapolis. Reach the site now explore all important updates. 98 The Tulsa times Business, Education, Politics, Health news at one place. Reach The Tulsa Times and stay updated with the all the important news. 99 Virginia news press Now reaching updates to all important news alert has become more easy. Check Virginia News Press for all important news updates. 100 The Long Beach News All importnt news alert at one place. Check all important news alert only at The Long Beach News which keeps you updated with all important news alerts. MORE INFORMATION ABOUT PRESS RELEASE SUBMISSION TOP 100 SITES CONTACT US Skype - shalabh.mishra Telegram - shalabhmishra Whatsapp - +919212306116 Email - [email protected] Mobile - +919212306116
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